Cisco Systems issued us a challenge to ‘make an impact’ at the launch of their latest network router at their UK head offices in London. Coinciding with a television advertising campaign, 2LK proposed a range of high impact branding items consisting of 8m long external banners, graphic banner stands and extra large helium balloons tethered in the building atrium. Key to the success of this solution was reusability. Rather than brand the balloons with the campaign, 2LK combined generically branded balloons with lightweight hanging banners providing opportunity for campaign communications for long term flexibility and re-use.