The European annual conference for Computer Sciences Corporation held in Berlin, required an identity that could be used throughout the event to generate momentum, raise profile and encourage pan-European business relationships. The result was ‘Fusion – a new beginning’, which encapsulated CSC’s move towards the merging of industry sectors at that time. CSC were so pleased with the effectiveness of Fusion, 2LK Design were commissioned to provide an identity for the conference the following year and developed ‘Innovation & Integration’ - a dynamic, provocative sub-brand, encompassing the theme of the event.