2LK Design were commissioned to design an identity for a national reality TV show based around aspirational projects or ideas by ordinary members of the public, organised with the assistance of Linksys - Cisco range of wireless products. The brief was to develop a totally flexible and adaptable brand for use on a wide range of applications to support the programme such as literature, posters, point of sale, websites, television adverts and merchandise. ‘Your Big Idea’ answered the brief perfectly. The range of bold colours and the focus on people appealed to all age groups and provided an effective, flexible solution.