As a key product on their exhibition stand at IBC and NAB (the worlds premier broadcast shows), Snell’s extensive range of broadcast engineering modules required a unique and eye-catching display which immediately portrayed the versatility and flexibility of their flagship IQ Modular Exhibit. Accompanying the actual modules within the same unit, 2LK Design’s set of dynamic, colourful and intricately detailed flash animations provided the ideal stand attractor – enticing visitors to investigate further the benefits of the seamless product interfacing tool.